WE USE PAID SOCIAL MEDIA MARKETING TO DISCOVER AND ATTRACT YOUR CUSTOMERS.
While organic social media has its merits, algorithm adjustments made by Facebook and other social media platforms in recent years, as well as changes to their terms of services, have increasingly limited the visibility and effectiveness of unpaid social media. Through observation and experimentation, we have found that paid social media marketing efforts are far more effective when it comes to finding audiences, getting leads, and turning them into customers.
ENGAGE DIRECTLY WITH YOUR IDEAL TARGET MARKET ABOUT YOUR PRODUCTS OR SERVICES.
One of the biggest advantages of social media marketing over older, passive forms of outreach like television and radio is the ability to advertise only to those specific demographics that are most likely to give you their hard-earned dollars. We’ll work side-by-side with you to identify the qualities that define your customer base, so that we can better reach them and cater to their needs with relevant content and advertising. We can deliver the right message to the right audience.
SOCIAL MEDIA ADVERTISING TO DRIVE LEADS.
We carefully analyze your industry to determine what popular platforms, such as Facebook, Twitter, or LinkedIn—as well as any industry-specific venues—are the best means of reaching your customers.
We can help your brand reach hundreds to hundreds of thousands of relevant users on social media. Social media platforms enable us to target individuals based on a wide variety of characteristics, including age, education, workplace, job title, entertainment preferences, preferred brands and product types, and more.
Depending on your goal and budget size, results can happen in as little as a day. Flexibility is one of the greatest benefits of the medium. Your social media advertising budget can be adjusted in moments, and you don’t pay up front for your ads like traditional mediums. Instead your ad spend happens in real time, based upon impressions, engagements, or clicks—measured in terms of cost per thousand (CPM), cost per engagement (CPE) or cost per click (CPC), respectively. If the ads we develop work well, then we can scale the budget in order to increase sales opportunities, or cut the budget back due to seasonality or inefficiency.