The short answer is, yes. You do need digital marketing. Digital marketing is a crucial part of any successful small business. Billions of dollars are spent every year by companies in the digital marketing world. Every ad you see before you watch a YouTube video, read an article on your favorite news site or even on your Google search results IS digital marketing.
Even when you skip that ad on YouTube, you still saw the product. You’ll see it over and over again. You’ll see that ad so much, you’ll start to hate it. You may never buy that product but you know what is and you likely know where to find it. That is one small part of digital marketing. Ultimately you want to get as many eyes on your product or service as possible and with proper digital marketing, you can do that.